Conventional "ad agencies" usually conform
client needs to available staff.
Marketing
Partners hand-picks
the best and most appropriate sources from a large network
of talent and support services.
Conventional "ad agencies"
often are faced with the potential conflict of recommending
the most appropriate media sources versus the ones paying
the highest commision.
Marketing Partners does not accept media commissions that
may be associated with representation of retainer-account clients,
with the oft-available 15% savings being passed on to the client.
Conventional "ad agencies"
may assign a client's account management and/or copy writing
to an inexperienced or underqualified staff member.
Marketing Partners clients' projects and programs
are all under the personal direction of Allan Starr, who
also develops the concepts and writes all of the copy.
Conventional "ad agencies" most often operate in a “vacuum,” and are unable to pass through to the client the benefits that accrue from a broad-based business perspective.
Marketing Partners’ senior management is, through successful and varied business experience of its own, able to relate to clients with a peer-level viewpoint and understanding of the business processes that must interact with various marketing programs.
Conventional "ad agencies," in most cases, may have represented a handful of business classifications, handling branding or other isolated assignments.
Marketing Partners client list (see CLIENTS page) over a period of 30 years reflects an exceptional categorical breadth of extensive, in-depth marketing representation services and experience.