Strategic
Marketing We
develop appropriate marketing strategies and programs on the basis
of a comprehensive and informed client-needs analysis. This can range from a
Marketing Analysis to a comprehensive Marketing Plan and can include Marketing Plan Execution.
Advertising We develop concepts, write,
design and produce advertisements for all media. e.g. print; outdoor;
electronic and technological.
Collateral
Materials We develop concepts,
write, design and produce brochures; reports; newsletters;
sales sheets; catalogs and other pieces which comprise,
or complement other elements of, a marketing program.
Public Relations
We represent clients to their publics,
consumers and the media through publicity campaigns and
the writing and distribution of news releases; articles
and annual reports; and the cultivation/maintenance of
relationships with editors and publishers. We also represent
clients to the various centers of influence in the markets
and communities they serve.
E-mail
Marketing We utilize thorough analysis and the most advanced
techniques to create and produce permission-based e-mail newsletters
and marketing campaigns.
Management Representation
We act as liaison for management in their selection
of, and relationships with, advertising agencies; the media and creative/production
sources.
Video
We develop concepts, write, direct and
produce commercial/industrial video presentations; video
news releases; television commercials; infomercials and
multimedia audio/visual programs.
Sales
Promotion We develop concepts, write and produce
sales promotion programs, e.g. direct mail; point-of-purchase;
trade show exhibits; special events and personal appearances.
Graphic Design
We design and produce brochures; direct mail; advertising;
sales promotion; packaging; corporate identity and signage
programs.
Writing
We execute writing projects, e.g. advertisements; articles;
letters; speeches; reports and (ghost-written) books and
articles.
Instruction
We advise marketing staffs and conduct seminars on marketing
techniques.
Direction
We execute model, actor and static-subject directing assignments
for photography; video presentations and commercials.
Other
Capabilities We produce marketing plans, business plans
and design programs for customer follow-up; investor relations; employee
relations; fundraising and franchising.
